Executives

  Elmer Coppoolse
Chief Executive Officer

Elmer Coppoolse is an internationally known and trusted entrepreneur who has a passionate interest in the evolution and application of the Internet to business and marketing.

Coppoolse was a development partner and Chief Operating Officer of SynXis Corporation, a company specialized in developing Central Reservation software for hotels based on internet technology currently used by over 14,000 hotels worldwide. The company was started in the late '90's and sold to Sabre (AMR) in 2004.

Elmer Coppoolse is originally an international hotelier with an undergraduate degree from the Ecole Hoteliere de Lausanne, Switzerland and a graduate degree in Marketing from the Netherlands Institute of Marketing. He also studied Finance at Cornell University in Ithaca, NY. Elmer's other venture is EMCO Hospitality whose holdings currently include The Resort at Glade Springs in West Virginia.

Elmer has also held senior management positions with the Sheraton Corporation and Sonesta Hotels & Resorts. Elmer is presently on the boards of Mountain State University and the World Cancer Research Fund.
  Mark Wray
Chief Development Officer

Mark Wray  is an expert in the design, development and deployment of websites and web-based technologies and provides day-to-day operational leadership for site and application development teams and direct management of network and server operations.

As the founder and president of Digital Beckley (a former business endeavor), Wray established himself as an innovative entrepreneur providing complex web-site solutions for showcase and leading businesses in southern West Virginia. His prior experience was involved with Fortune 500 firms and Federal Government agencies including National Institute of Health, USDA, EPA, and the FCC. 

A graduate of the Innova FastTrack GrowthVenture program sponsored by the West Virginia Technology Consortium Foundation and the Kauffman Foundation.  Mark is consistently setting new standards in web development and management including the creation of Snowball’s proprietary TruDepth Content Management System.

Mark served as the Executive Chair for the Board of Directors for Region 1 Workforce West Virginia from 2009 to 2011.



 		 Sandi Brinley
Customer Service Director

Sandi Brinley is known for her superior knowledge and expertise in the areas of customer relations, sales and revenue management. Brinley is the driving force for the vision and organizational management of Snowball’s propriety iGloo “Digital Intelligence Dashboard” and is a leader in identifying industry trends and emerging technology trends to enhance services and product development.

As Director of Sales and Revenue Management for The Resort at Glade Springs, Sandi has a mastered understanding of how Internet technologies can increase sales, profits and customer satisfaction.
 

 

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1/16/2013
Spiders Promotions is LIVE

Spiders Promotions, a nationally recognized retailer of motorcycle riding gear and accessories is please to announce the release of their first web site....

8/27/2012
jumpSTART Press Release

Snowball introduces new jumpSTART features. Snowball LLC, the web development and digital marketing firm behind the TruDepth Content Management System...

3/11/2012
jumpSTART web sites are a wild success!

snowball is proud to annouce it's initial release of many web sites using our exclusive jumpSTART web sites. jumpSTART sites are specifically design to accomodate...

11/17/2011
Raleigh Co. Solid Waste sports new web site

The Raleigh County Solid Waste Authority awarded Snowball the contract to redesign and enhance their online presence. The new web site can be found at www.raleigh-swa.org...

11/1/2011
Tuscan Sun Spa is live

Tuscan Sun Spa, with locations is Clarksburg and Fairmont, has released it's new web site using the TruDepth CMS. The beautiful Tuscany inspired design is robustly managed...

5/20/2011
snowball is selected winner of the Coolest Small Town in America logo

Shinnston native April Lanham Rigsby has won the City of Lewisburg’s "Coolest Small Town in America" logo contest. Rigsby's winning design was chosen by a seven member...

4/1/2011
snowball revamps Cobalt site for Spike TV's Coal Series

March 29, 2011 Beckley firm sets up website for company featured in Spike TV's 'Coal' By Kara Van Pelt Register-Herald Reporter BECKLEY — No one ever said coal mining...