Link Building and Management
Establishing strategic linkage partnership opportunities are essential to increasing traffic to your website. The higher the number of relevant links to your website, the greater your qualified traffic will be. In addition, increasing link popularity is extremely important for search engine rankings.
Just as links from external sources can increase your pages’ rankings, linking internally passes value along to other pages within your site. Obviously links coming from outside sources weigh more heavily than links pointing to other pages on the same domain name. A vote from someone else is a better indicator of popularity than a vote for yourself, but this does not mean that linking among your own pages isn’t also a powerful tool. snowball will help you with keyword phrase anchor text and your web page hierarchy.