Pay Per Click Campaign Management
The right message, at the right time, in the right place is the idea behind all snowball online advertising campaigns. From eye-catching graphic design to smartly written copy, snowball presents your products and services in a fresh, exciting way that stands out in the digital media world.
This message is then delivered to online advertising platforms that are selected to target the desired demographic audience to grow your business and get more customers. It's a three-step approach that delivers results.
At snowball we develop effective pay per click campaigns, also called PPC, that integrate our clients’ business and online marketing goals.
Companies bid on keywords and keyword phrases that people might use when searching for products and services online. Those companies then show up as “sponsored links,” and they only pay when people click on their link.
It a simple concept, but like many things in the online world, it’s a tangled Web. Google and other search engines don’t always give the best placement to the company that bids the most. Instead, they look at other factors, including the number of times the ad is clicked on, and the overall quality of the company’s landing page.
That means it’s critical that PPC campaigns are carried out by companies that know what the search engines are looking for and how to maximize the value of a paid search campaign.
In addition to paid listings (search engine marketing), snowball also provides display ads, video clips, affiliate programs and negotiated space.